Leadership From The Bhagavad Gita
Within an organization there are only costs. The results exist only on the outside. This is why Sales and Marketing people are universally respected as “Profit Centres”. In most organizations, the CEOs have Sales / Marketing background. People who drive on career expressways of selling and marketing go far ahead of others.
In this very practical and down to earth programme, the participants will learn how to be “street smart” by delighting their customers with effective communication, disciplined workstyle, time management, personal goal setting and such techniques taken straight out of more than 23 years of practical experience of faculty.
The programme will be conducted as a practical workshop where participants will design tools to become the profit centres.
Objectives:
- Introduction to Sales and Marketing
- Marketing Management
- Marketing Mix
- Brand Equity
- Service Marketing
- Sales Management
- Sales is “Art” or “Science”?
- The process of selling
- Answering objections – Saying No (the art of saying No)
- Consumer Behaviour
- Customer Delight
- Effective Communication
Faculty:
Mr. Prasun Kundu
Mr. Prasun Kundu has over 25 years of experience in Sales and Marketing with more than 20 years in leadership positions. He has worked with organizations like Nestle India Ltd. Reliance Retail Idea Cellular Ltd. and McCormick. He is the author of “The Corporate Bhagavad Gita – Discover The Arjuna In You!” and “अनुभूति – अनुभूति स्पर्श.” He is a Corporate Trainer Author Business Consultant and Business Coach.
Methodology:
This workshop uses the practical and experiential approach. Includes games, relevant AVs, preparing an action plan for becoming an effective Sales Person and Marketer.
Who Should Attend:
Anyone who is either an employer or employee, beginning either business or career in Sales and Marketing.
Ticket : ₹499 (+18% GST)
29th November 2025 (Saturday) 4:00 PM – 7:00 PM